Importance of Digital Marketing/SEO: Search engine optimization (SEO) is one of the most important part of digital marketing and it is also a process of making a web page easy to find, easy to crawl, and easy to categorize and also It is about helping your customers find out your business from among thousand other companies. As far as Search Engine Optimization or SEO is concern it is an integral part of any digital marketing strategy. To become a SEO/digital marketing expert one must have very good knowledge of SEO (off page, on page and technical), SMO, SMM, Google Ad words etc.